Sunday, 14 January 2018

Marketing Strategy

It's all about traffic and driving audience to your website / blog / Amazon page. It's a wonder how indie authors mange to get any writing done! Marketing a book is a full time job in itself.


My Amazon ad is running until early February, and thus far it has generated a few impressions, but no link clicks (the all important bit), but that means it hasn't cost me anything yet. On the other hand, my Facebook ad has been seen by almost 3,000 people and has generated over 30 link clicks.


Clearly this will shape my strategy going forward. Perhaps I will switch to a Product Display ad on Amazon, and increase my Facebook daily budget to maximise the number of link clicks.


Then comes the hard part - turning those link clicks into sales. You can lead a horse to water, but you can't make it drink. However, you can have a jolly good go at trying to convince it. To that end, I have changed my blurb to give it a strong hook. Let's see how it goes!


Elsewhere, I've started a page for The Tomorrow Child on Facebook. You can visit it here - www.facebook.com/etolgeirsson


Fell free to give it a 'like.'


Oh, and somehow I've managed to find a little bit of time to write. One brick at a time!

Saturday, 6 January 2018

Five-Star Review

Well, the first review for The Tomorrow Child is in, and it's 5 Stars. A massive thank you to the reviewer for starting me off on such a positive note.


As I said in an earlier post, it will be interesting to see if and how a review affects sales.


In the meantime, I have decided to set a small advertising budget and use Amazon Marketing Services to run a thirty day advertising campaign. This will be a Sponsored product ad, which will in theory increase search visibility by using keywords to target customers.


Not sure what the success rate will be, given my budget, but it will be an interesting exercise, and AMS provide a detailed breakdown of the number of clicks my ad receives during its run, alongside estimated total sales as a result of customers clicking the ad, and also an advertising cost of sales.


The chances are I won't see any real benefit from this and will have to consider increasing my budget, but who knows. Anyway, here goes . . .



Sunday, 31 December 2017

Happy New Year

All the best for your writing endeavours in 2018!






I'll be busy writing a sequel to The Tomorrow Child (in fact I've already started!).


Have a good one!!

Saturday, 23 December 2017

Humble Beginnings

So, it's been two weeks since I released The Tomorrow Child on Amazon Kindle, and in that time I've sold 18 copies.


It's a slow start, as anticipated. Most of the sales came in the last week when the Kindle edition was available for free. Albeit small-scale, it shows that promotional activity will have an impact on sales. It was enough to elevate The Tomorrow Child to #1 in the free e-book chart for a couple of hours!


So far I've only marketed The Tomorrow Child through this blog, Facebook, and a link on Twitter. The next step will be to post about it on Linked-In. I also need to find the right channels to reach the book's intended audience - the teen market.


I am encouraged. I thought I would be sat here with zero sales. For now, I wait in anticipation of The Tomorrow Child's first review on Amazon. If and when it appears, and if it is positive, it will be interesting to see what impact it has on sales.


In the meantime, if anybody has any advice that they'd like to share in the comments section, please do.


Merry Christmas
Einar





Monday, 18 December 2017

The Tomorrow Child - Paperback Edition



The Tomorrow Child is now available in paperback format from the Kindle store.


The Tomorrow Child (UK)  £7.80


The Tomorrow Child (US)  $10.40




And between now and Friday 22nd December, the e-book version is available for FREE!