Sunday, 21 January 2018

Competition - Design a cover for The Tomorrow Child


Every book deserves a great cover, so I’m offering the chance to design a cover for The Tomorrow Child. Can you capture the essence of a story in a single image?


The competition is open to all. The only stipulation is that you have read the book, so I have dropped the e-book price to 99p. Click here to purchase.
The winning design will be applied to the e-book and the paperback edition, and the winning entrant will receive a free copy of the paperback edition of the Tomorrow Child, as well as a credit on the title page of the book, and first refusal on providing cover designs for future books.


Five runners-up will also receive a free copy of the paperback edition, and be named on the blog of whispers and The Tomorrow Child Facebook page.


An album of all entries will feature on the blog of whispers and The Tomorrow Child Facebook page.


The competition is for a front cover design, which must include your design, the book title – THE TOMORROW CHILD, and my name, E T Olgeirsson. Do not include any straplines or additional text.


Closing date for entries is 20th February 2018. Entries received after this date will not be considered.


Please send your entry as a pdf to: tomorrowchildcomp@gmail.com


Include your name, contact e-mail address and a brief covering letter telling me a bit about you. This will be used as biog to run alongside the winning entry.





Terms and conditions:


  1. All entries must be the original and unpublished work of the entrant.
  2. All entries must be in PDF format
  3. Judge’s decision is final with no correspondence being entered into.
  4. Winner and runners-up will be notified within one month of the closing date of 20th February 2018
  5. The winning entry may not be published, promoted or reproduced anywhere without the prior permission of E T Olgeirsson.


 


Good luck, have fun!


Sunday, 14 January 2018

Marketing Strategy

It's all about traffic and driving audience to your website / blog / Amazon page. It's a wonder how indie authors mange to get any writing done! Marketing a book is a full time job in itself.


My Amazon ad is running until early February, and thus far it has generated a few impressions, but no link clicks (the all important bit), but that means it hasn't cost me anything yet. On the other hand, my Facebook ad has been seen by almost 3,000 people and has generated over 30 link clicks.


Clearly this will shape my strategy going forward. Perhaps I will switch to a Product Display ad on Amazon, and increase my Facebook daily budget to maximise the number of link clicks.


Then comes the hard part - turning those link clicks into sales. You can lead a horse to water, but you can't make it drink. However, you can have a jolly good go at trying to convince it. To that end, I have changed my blurb to give it a strong hook. Let's see how it goes!


Elsewhere, I've started a page for The Tomorrow Child on Facebook. You can visit it here - www.facebook.com/etolgeirsson


Fell free to give it a 'like.'


Oh, and somehow I've managed to find a little bit of time to write. One brick at a time!

Saturday, 6 January 2018

Five-Star Review

Well, the first review for The Tomorrow Child is in, and it's 5 Stars. A massive thank you to the reviewer for starting me off on such a positive note.


As I said in an earlier post, it will be interesting to see if and how a review affects sales.


In the meantime, I have decided to set a small advertising budget and use Amazon Marketing Services to run a thirty day advertising campaign. This will be a Sponsored product ad, which will in theory increase search visibility by using keywords to target customers.


Not sure what the success rate will be, given my budget, but it will be an interesting exercise, and AMS provide a detailed breakdown of the number of clicks my ad receives during its run, alongside estimated total sales as a result of customers clicking the ad, and also an advertising cost of sales.


The chances are I won't see any real benefit from this and will have to consider increasing my budget, but who knows. Anyway, here goes . . .